Client Challenge

Luminex Japan, a premium skincare brand from Tokyo, was expanding into the Chinese market. They needed a comprehensive trademark strategy to protect their brand name, product names, and Chinese translations before launch. The complexity of multi-class registration and choosing the right Chinese name posed significant challenges.

Our Solution

We developed a full defensive trademark strategy tailored to their brand expansion:

• Created and tested multiple Chinese name options for brand recognition
• Filed trademarks across 8 key classes (cosmetics, retail, e-commerce, etc.)
• Registered defensive variations to prevent squatting
• Set up ongoing monitoring for similar trademark applications
• Integrated trademark status tracking into our dashboard

Results Achieved

• 12 trademarks registered - Across all critical product and service classes
• Zero conflicts - No opposition or rejection during examination
• Real-time visibility - Dashboard provided 24/7 access to application status
• Market-ready in 10 months - From initial consultation to launch clearance

Client Testimonial

“We were expanding our skincare brand into China. The China IP Gateway team helped us build a full defensive trademark strategy. The dashboard showed real-time updates — I’ve never seen such clarity in legal service.” - Kenji Tanaka, Global Brand Director

Key Services Provided

1. Chinese brand name consultation and testing
2. Multi-class trademark filing strategy
3. Defensive registration planning
4. Trademark monitoring setup
5. Real-time dashboard tracking
6. Market clearance verification